Your matcha blog

How to Choose Matcha for Functional Beverages

This guide walks through the key considerations when selecting matcha specifically for functional beverage applications, from grade to processing, origin, and application fit.

Judith

February 1, 2026

What is Mulberry Matcha?

Mulberry leaf matcha is a finely milled green powder made from the leaves of the mulberry tree (Morus alba). Although it resembles traditional matcha in appearance, it is not derived from tea leaves and contains no caffeine.

Judith

January 25, 2026

How Benevola in Barcelona uses Culinary Matcha

In today’s innovative pastry landscape, matcha is much more than a trendy color and when used thoughtfully, it can enhance flavor, visual appeal, and brand differentiation in premium desserts.

Judith

January 21, 2026

Matcha 101: Terminology

Understanding matcha’s terminology is helpful for making informed purchasing decisions and delivering the authentic experience customers expect. This guide dives deep into matcha terminology, quality indicators, and sourcing considerations.

Judith

January 15, 2026

Debunking Matcha Myths

Matcha is currently one of the most celebrated teas in the world, but with its rising popularity, a lot of myths and misconceptions have been coming up. Let’s debunk some common matcha myths!

Judith

January 12, 2026

How to Answer your Customers’ Frequently Asked Questions about Matcha

‍As a café, retail brand, or online store selling matcha, your customers might be curious and have questions about matcha. By equipping your staff or team with clear answers, you can build trust, enhance the customer experience, and showcase your expertise.

Judith

January 5, 2026

Organic Matcha: Key Considerations for Wholesale Buyers

As matcha continues to expand across global foodservice, retail, and wellness markets, organic matcha has become an increasingly important category for buyers and brands.

Judith

January 2, 2026

The Origins of Matcha

Matcha is often viewed today as a modern superfood or café staple, but its origins trace back over a thousand years. Understanding how matcha developed from a medicinal preparation to a refined cultural practice helps explain why it continues to hold such value in today’s global food and beverage industry.

Judith

December 28, 2025

Why Chinese Matcha Is Gaining Global Popularity

For decades, matcha has been almost synonymous with Japan. However, in recent years, Chinese matcha has been gaining popularity in global markets, particularly among cafés, beverage brands, and food manufacturers.

Judith

December 23, 2025

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