Your matcha blog

What are Matcha Cultivars?

A cultivar (short for cultivated variety) is a specific genetic variety of the tea plant, Camellia sinensis. Just as apples come in different varieties (Fuji, Granny Smith, Gala), tea plants are cultivated into different cultivars

Judith

December 16, 2025

How Matcha is Made

‍Producing matcha takes time, patience, and tremendous skill. Although matcha today is closely associated with Japan, it all begins with the Camellia sinensis plant which is the same plant used to make all traditional teas.

Judith

December 16, 2025

Our Journey from Passion to Partnership

Pure Matcha Partners began with a simple belief that matcha deserves to be shared with the world as it truly is: pure, vibrant, and rooted in tradition.

Judith

December 16, 2025

Match(a)making: which matcha grade suits your needs?

From smooth ceremonial blends to rich latte-grade and robust culinary matcha, each type serves a distinct purpose in the world of matcha production and distribution.

Judith

December 16, 2025

New kid on the block: What Is Hojicha?

As a leading matcha and hojicha powder wholesaler, we’ve seen firsthand how quickly the global market is embracing hojicha, a roasted Japanese green tea with a rich, toasty flavor profile and exceptional versatility.

Judith

December 16, 2025

ASA Matcha launches ASA GO

Preparing ASA GO is easier than with other types of matcha. The ultra-fine powder dissolves instantly in water, without the need for a bamboo whisk, the traditional tool used to combine matcha powder with water.

Leonard

December 16, 2025

Matcha vs Hojicha

When exploring the world of Japanese tea, two names stand out for their unique flavor, history, and versatility: matcha and hojicha.

Judith

December 16, 2025

Does Matcha Cause Iron Deficiency?

From antioxidant power to gentle caffeine stimulation, it offers a unique boost compared to traditional coffee or black tea. However, there has been a rising concern regarding matcha causing iron deficiency

Judith

December 16, 2025

Matcha vs. Coffee

For many people, their day doesn’t officially start until caffeine kicks in. Coffee has long dominated the morning ritual, but matcha has been gaining serious popularity in recent years.

Judith

December 16, 2025

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