Private Label & White Label Matcha for Scalable Brands

Partner with Pure Matcha Partners for high-quality private label and OEM matcha solutions. We specialize in serving established brands and scale-up businesses, starting at 100kg/year.

Our certified Japanese matcha is ideal for ready-to-brand packaging, whether you're building a matcha-focused product line or expanding your established brand.

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Why Choose Private Label Matcha?

Matcha is more than a trend — it's a functional ingredient with growing global demand. Our matcha provides:

Minimums that scale

Supply starts at 100kg/year for committed brands.

Certified & tested

Lab-tested for pesticides, heavy metals & microbiological safety.

Custom support

From grade selection to format, we advise for your channel and market.

Ceremonial-Grade Matcha

Bright color, smooth taste, ideal for premium retail brands, wellness concepts, and daily rituals.

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Latte-Grade Matcha

Crafted for café drinks and D2C blends, balanced flavor, easy to mix, excellent in milk-based recipes.

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Custom Retail Blends

Tailored to your audience, from energizing blends to beauty-boosting formulas with adaptogens or collagen.

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Who We Work With

Emerging wellness brands

Scaling fast with functional blends and strong customer traction, ready for premium matcha SKUs.

Retailers & distributors

Expanding private label offerings with certified, shelf-ready matcha formats.

Specialty food companies

Seeking clean-label, organic matcha for integration into product lines or seasonal drops.

Direct-to-consumer scale-ups

Selling online with traction and seeking long-term matcha supply partnerships.

Let’s work together if you’re launching with scale and long-term vision.

Certified Quality You Can Trust

Our matcha is trusted by global brands thanks to our rigorous quality control and internationally recognized certifications. Whether you require matcha for beverages, supplements, or food production, we meet the highest industry standards for safety, traceability, and consistency.We source directly from certified producers in Japan and China, ensuring full transparency across the supply chain. Our matcha is tested for heavy metals, pesticides, and microbiological safety, and meets or exceeds global compliance standards.

‍Certifications include:
JAS (Japanese Agricultural Standard)
EU Organic
USDA Organic
HACCP & FSSC 22000
Independent Lab Testing
Kosher Certification

🟢 Learn more about our quality process or request lab reports for your compliance needs.

Why Private Label Brands Work With Us

We’re more than a matcha supplier — we’re a long-term production partner for serious brand builders.
‍

Minimums built for scale – 100kg+/year programs with stable pricing
Certified, export-ready ingredients – Including EU Organic, USDA, JAS, FSSC 22000
Custom guidance – On formats, sourcing, and labeling compliance
Global shipping & support – From Japan/China origin to your fulfillment center

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Why Matcha Works for Private Label Product Lines

Matcha isn’t just trendy, it’s a powerful ingredient for building strong product brands.

From clean-label nutrition to visual shelf appeal, matcha drives value in today’s wellness market.

Premium positioning – Seen as a high-value, functional superfood
Natural color & taste – Bright green with smooth, earthy flavor
Label appeal – 100% plant-based, organic, and recognizable
Consumer trust – Associated with calm energy, antioxidants, and mindfulness

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Best products for private label brands

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Ceremonial Matcha Organic

PMP-M-CE-1KG-JP-KA-O

Ceremonial Matcha Conventional

PMP-M-CE-1KG-JP-SH

Premium Matcha Organic

PMP-M-LA-1KG-JP-KA-O

Frequently Asked Questions

Do you offer private label matcha for new brands?

We specialize in private label supply for established or scaling brands with a minimum volume of 100kg per year. If you're just starting out, we’re happy to advise, but we focus on long-term, scalable partnerships.

Do you handle the packaging or labeling?

We don’t offer packaging or labeling in-house. We always recommend working with a local co-packer to reduce logistics costs and speed up production. We’re happy to advise you or your team on how to coordinate this smoothly.

What’s your minimum order for private label matcha?

Our private label program starts at 100kg per year, with stable supply and batch consistency. We’re set up to support repeat orders and brand growth.

What certifications does your matcha carry?

Our matcha can be certified USDA Organic, EU Organic, JAS, and produced under HACCP / FSSC 22000 standards. Full lab testing and compliance documents are available.

Can I choose matcha from Japan or China?

Absolutely. We supply high-quality matcha from both Japan and China, depending on your price point, taste profile, and origin preference. We’ll help you make the right choice.

What certifications do your matcha ingredients carry?

Some of our matcha is JAS, EU, and USDA Organic certified, and we provide lab-tested COAs for heavy metals, pesticides, and microbial safety for as well organic as conventional matcha grades.

Do you support OEM or white label for other matcha-based products?

Yes, we support matcha as a base ingredient for capsules, powders, and more. While we don’t manufacture final products, we can support your OEM supply with certified bulk matcha ingredients ready for blending and branding.

Can I request samples before committing to a private label partnership?

Yes — for brands meeting our 100kg+ annual volume, we offer matcha samples for quality assessment. This helps you validate product fit before moving forward with your co-packer or formulation partner.

Ready to get started?

We're here to help you choose the perfect matcha for your café, coffee shop, gym, or office. Get expert advice tailored to your industry and start serving premium matcha today.

Get in touch with our sales team