We are Pure Matcha Partners

Our mission is to scale matcha across all industries.

Transforming it from a specialty product into a daily essential in people’s lives. Through strategic partnerships, innovation and education we are shaping the futureof matcha on a global scale.

Meet us 👋

Your matcha partners

Robbert-Jan in 't Veld

Sales, strategy & internationalisation

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Wanjin Liu

Supply chain, strategy & sourcing

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Jasmijn Berting

Marketing, branding & communications

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Leonard Rampen

Digital strategy, sales & consulting

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Your matcha agents

Robbert-Jan in 't Veld

Head of Sales

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Bo Gyi Hasenaar

North Netherlands

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Gino van Unen

South Netherlands

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Nancy Jiang

Sales Europe

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Oisin Hogan

USA & Mexico

+1 (917) 554-1848

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Carmen Luong

Mexico

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We are a global matcha company

Our trusted
sourcing process

Farm selection
We partner with family-run farms in Japan’s top matcha-growing regions, focusing on continiusly and sustainable cultivation.

Streamline the supply chain
From harvest to packaging, we work closely with our partners to optimize every step — ensuring consistent quality, traceability, and efficiency.

Strong partnerships
We maintain close, direct relationships with our suppliers — building trust, ensuring transparency, and growing together for the long term.

Ready to get started?

We are available to give you the best advise on the best matcha for your company's industry