We are Pure Matcha Partners

Our mission is to scale matcha across all industries.

Transforming it from a specialty product into a daily essential in people’s lives. Through strategic partnerships, innovation and education we are shaping the futureof matcha on a global scale.

Meet us 👋

Your matcha partners

Robbert-Jan

Sales, consulting & strategy

Wanjin

Supply chain & sourcing

Leonard

Digital strategy & operations

Max

Sales & Supply chain

Your matcha agents

Bo Gyi

Europe

Gino

Europe

Jasmijn

Asa Matcha

Oisin

North America

Judith

Europe

Iris

Netherlands

Marieke

Netherlands

Nancy

Europe

We are a global matcha company

Our trusted
sourcing process

Farm selection
We partner with family-run farms in Japan’s top matcha-growing regions, focusing on continiusly and sustainable cultivation.

Streamline the supply chain
From harvest to packaging, we work closely with our partners to optimize every step — ensuring consistent quality, traceability, and efficiency.

Strong partnerships
We maintain close, direct relationships with our suppliers — building trust, ensuring transparency, and growing together for the long term.

Beyond Japan, our group sources specialty crops and consolidates supply through our Hong Kong–based sourcing partner:

Superfoods Partners — bulk matcha, tea & superfoods, documented via Hong Kong →
Ready to get started?

We are available to give you the best advise on the best matcha for your company's industry