Introducing New Tea Powders

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Matcha has led the way in powdered tea but the category is evolving.

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Today, brands and cafés are looking beyond matcha for:

New flavors
Caffeine alternatives
Product differentiation
Expanded beverage menus

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This is where our next-generation tea powders come in.

We’re expanding our range to include:

Rooibos powder
Earl Grey powder
Oolong powder
Da Hong Pao powder

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Each offers unique functionality, flavor, and positioning for product development.

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What Are Tea Powders?

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Tea powders are made by finely milling tea leaves (or herbal equivalents) into a soluble powder similar to matcha.

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This format allows for:

Easy use in lattes and RTD beverages
Consistent dosing
Full-leaf consumption (not just infusion)

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For product developers, tea powders unlock new possibilities across beverage and food applications.

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Rooibos Powder: A Caffeine-Free Alternative

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Rooibos powder is made from the South African red bush plant.

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Key Benefits:

Naturally caffeine-free
Smooth, slightly sweet flavor
Low bitterness

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B2B Applications:

Rooibos lattes (a strong alternative to matcha lattes)
Evening or wellness drinks
Caffeine-free RTD beverages

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Ideal for brands targeting functional, calming, or caffeine-free positioning

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Earl Grey Powder: A Familiar Flavor in a New Format

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Earl Grey powder brings a classic tea into a modern, versatile format.

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Key Characteristics:

Black tea base
Distinct citrus aroma from bergamot
Recognizable, widely loved flavor

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B2B Applications:

Earl Grey lattes
Powdered drink mixes
Desserts and bakery products

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Perfect for mainstream appeal and easy consumer adoption

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Oolong Powder: Bridging Green and Black Tea

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Oolong powder sits between green and black tea in flavor and oxidation.

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Key Benefits:

Balanced taste (not too grassy, not too strong)
Smooth, slightly roasted notes
Versatile across applications

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B2B Applications:

Oolong milk teas
RTD beverages
Functional blends

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Ideal for premium positioning and nuanced flavor profiles

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Da Hong Pao Powder: Premium and Distinctive

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Da Hong Pao is one of the most well-known oolong teas, known for its depth and complexity.

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Key Characteristics:

Rich, roasted flavor
Mineral, complex notes
Strong identity and heritage

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B2B Applications:

Premium tea lattes
High-end beverage concepts
Specialty product lines

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Best suited for premium, story-driven products

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Why Tea Powders Are the Next Step After Matcha

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Matcha created the category but it also created expectations:

Powder format
Latte applications
Functional positioning

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Now, brands are expanding into new tea powder experiences to:

Stand out in a crowded market
Offer more variety
Reach new consumer segments

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Key Advantages

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Product Differentiation

Move beyond matcha with new flavors and formats.

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Expanded Menu Development

Create:

New latte options
Seasonal drinks
Signature beverages

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Broader Audience Reach

Offer:

Caffeine-free options (rooibos)
Familiar flavors (Earl Grey)
Premium experiences (Da Hong Pao)

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Clean Label Positioning

Tea powders support:

Natural ingredients
Minimal processing
Transparent sourcing

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Tea Powders vs Matcha: What to Expect

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While inspired by matcha, these powders offer different experiences:

Flavor → more diverse and accessible
Color → varies (not always green)
Caffeine → ranges from none to moderate
Positioning → broader than traditional matcha

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This allows brands to build entire product lines, not just single offerings.

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Applications Across Categories

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Tea powders can be used in:

Beverages

Lattes (hot & iced)
RTD drinks
Functional beverages

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Powder Blends

Instant drink mixes
Superfood blends
Sachets

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Food Products

Desserts
Ice cream
Baked goods

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Final Thoughts: From Matcha to a Full Tea Powder Portfolio

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The future of tea is not limited to matcha.

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By expanding into tea powders like:

Rooibos
Earl Grey
Oolong
Da Hong Pao

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Brands can:

Innovate faster
Differentiate more clearly
Build stronger product portfolios

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Looking to Expand Beyond Matcha?

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If you're developing new beverage concepts or exploring tea powder applications, we can support you with:

High-quality tea powders
B2B supply solutions
Product development guidance

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Get in touch to explore the full range and request samples.