Introducing New Tea Powders

Introducing New Tea Powders

‍

Matcha has led the way in powdered tea but the category is evolving.

‍

Today, brands and cafés are looking beyond matcha for:

• New flavors
• Caffeine alternatives
• Product differentiation
• Expanded beverage menus

‍

This is where our next-generation tea powders come in.

We’re expanding our range to include:

• Rooibos powder
• Earl Grey powder
• Oolong powder
• Da Hong Pao powder

‍

Each offers unique functionality, flavor, and positioning for product development.

‍

What Are Tea Powders?

‍

Tea powders are made by finely milling tea leaves (or herbal equivalents) into a soluble powder similar to matcha.

‍

This format allows for:

• Easy use in lattes and RTD beverages
• Consistent dosing
• Full-leaf consumption (not just infusion)

‍

For product developers, tea powders unlock new possibilities across beverage and food applications.

‍

Rooibos Powder: A Caffeine-Free Alternative

‍

Rooibos powder is made from the South African red bush plant.

‍

Key Benefits:

• Naturally caffeine-free
• Smooth, slightly sweet flavor
• Low bitterness

‍

B2B Applications:

• Rooibos lattes (a strong alternative to matcha lattes)
• Evening or wellness drinks
• Caffeine-free RTD beverages

‍

Ideal for brands targeting functional, calming, or caffeine-free positioning

‍

Earl Grey Powder: A Familiar Flavor in a New Format

‍

Earl Grey powder brings a classic tea into a modern, versatile format.

‍

Key Characteristics:

• Black tea base
• Distinct citrus aroma from bergamot
• Recognizable, widely loved flavor

‍

B2B Applications:

• Earl Grey lattes
• Powdered drink mixes
• Desserts and bakery products

‍

Perfect for mainstream appeal and easy consumer adoption

‍

Oolong Powder: Bridging Green and Black Tea

‍

Oolong powder sits between green and black tea in flavor and oxidation.

‍

Key Benefits:

• Balanced taste (not too grassy, not too strong)
• Smooth, slightly roasted notes
• Versatile across applications

‍

B2B Applications:

• Oolong milk teas
• RTD beverages
• Functional blends

‍

Ideal for premium positioning and nuanced flavor profiles

‍

Da Hong Pao Powder: Premium and Distinctive

‍

Da Hong Pao is one of the most well-known oolong teas, known for its depth and complexity.

‍

Key Characteristics:

• Rich, roasted flavor
• Mineral, complex notes
• Strong identity and heritage

‍

B2B Applications:

• Premium tea lattes
• High-end beverage concepts
• Specialty product lines

‍

Best suited for premium, story-driven products

‍

Why Tea Powders Are the Next Step After Matcha

‍

Matcha created the category but it also created expectations:

• Powder format
• Latte applications
• Functional positioning

‍

Now, brands are expanding into new tea powder experiences to:

• Stand out in a crowded market
• Offer more variety
• Reach new consumer segments

‍

Key Advantages

‍

Product Differentiation

Move beyond matcha with new flavors and formats.

‍

Expanded Menu Development

Create:

• New latte options
• Seasonal drinks
• Signature beverages

‍

Broader Audience Reach

Offer:

• Caffeine-free options (rooibos)
• Familiar flavors (Earl Grey)
• Premium experiences (Da Hong Pao)

‍

Clean Label Positioning

Tea powders support:

• Natural ingredients
• Minimal processing
• Transparent sourcing

‍

Tea Powders vs Matcha: What to Expect

‍

While inspired by matcha, these powders offer different experiences:

• Flavor → more diverse and accessible
• Color → varies (not always green)
• Caffeine → ranges from none to moderate
• Positioning → broader than traditional matcha

‍

This allows brands to build entire product lines, not just single offerings.

‍

Applications Across Categories

‍

Tea powders can be used in:

Beverages

• Lattes (hot & iced)
• RTD drinks
• Functional beverages

‍

Powder Blends

• Instant drink mixes
• Superfood blends
• Sachets

‍

Food Products

• Desserts
• Ice cream
• Baked goods

‍

Final Thoughts: From Matcha to a Full Tea Powder Portfolio

‍

The future of tea is not limited to matcha.

‍

By expanding into tea powders like:

• Rooibos
• Earl Grey
• Oolong
• Da Hong Pao

‍

Brands can:

• Innovate faster
• Differentiate more clearly
• Build stronger product portfolios

‍

Looking to Expand Beyond Matcha?

‍

If you're developing new beverage concepts or exploring tea powder applications, we can support you with:

• High-quality tea powders
• B2B supply solutions
• Product development guidance

‍

Get in touch to explore the full range and request samples.