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This guide walks through the key considerations when selecting matcha specifically for functional beverage applications, from grade to processing, origin, and application fit.
February 1, 2026
Mulberry leaf matcha is a finely milled green powder made from the leaves of the mulberry tree (Morus alba). Although it resembles traditional matcha in appearance, it is not derived from tea leaves and contains no caffeine.
January 25, 2026
In today’s innovative pastry landscape, matcha is much more than a trendy color and when used thoughtfully, it can enhance flavor, visual appeal, and brand differentiation in premium desserts.
January 21, 2026
Understanding matcha’s terminology is helpful for making informed purchasing decisions and delivering the authentic experience customers expect. This guide dives deep into matcha terminology, quality indicators, and sourcing considerations.
January 15, 2026
Matcha is currently one of the most celebrated teas in the world, but with its rising popularity, a lot of myths and misconceptions have been coming up. Let’s debunk some common matcha myths!
January 12, 2026
As a café, retail brand, or online store selling matcha, your customers might be curious and have questions about matcha. By equipping your staff or team with clear answers, you can build trust, enhance the customer experience, and showcase your expertise.
January 5, 2026
As matcha continues to expand across global foodservice, retail, and wellness markets, organic matcha has become an increasingly important category for buyers and brands.
January 2, 2026
Matcha is often viewed today as a modern superfood or café staple, but its origins trace back over a thousand years. Understanding how matcha developed from a medicinal preparation to a refined cultural practice helps explain why it continues to hold such value in today’s global food and beverage industry.
December 28, 2025
For decades, matcha has been almost synonymous with Japan. However, in recent years, Chinese matcha has been gaining popularity in global markets, particularly among cafés, beverage brands, and food manufacturers.
December 23, 2025
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