Trend Alert: Combining Tea Powders

Trend Alert: Combining Tea Powders

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For a long time, matcha has been carrying the tea powder category. And it still does a lot of heavy lifting. But lately, something more interesting is happening: blending different tea powders together to create drinks that feel more complete and interesting.

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This shift isn’t about adding more SKUs but rather about finding unique and innovative combinations that balance each other out and are easy to work with in real-world operations.

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Here are a few blend directions that are gaining traction, and more importantly, actually work.

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Matcha + Earl Grey

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Bright and familiar.

Matcha on its own can be intense for some customers. Pairing it with Earl Grey softens that edge and adds a citrusy lift from the bergamot.

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What you get is something that feels:

• Lighter and more approachable than straight matcha
• Familiar (thanks to Earl Grey) but still different
• Easy to position on a menu without over-explaining

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This kind of blend works especially well for iced drinks and RTD concepts where you want broad appeal.

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Matcha + Jasmine

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A more layered, premium combination.

• Matcha gives body and depth
• Jasmine brings aroma and a floral top note

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Instead of one dominant flavor, you get something more balanced and a bit more refined.

These blends tend to show up in:

• Higher-end café menus
• Seasonal or limited drinks
• Concepts where storytelling may matter a bit more

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Hojicha + Rooibos

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Warm, smooth, and naturally low in caffeine.

Hojicha already has that roasted, slightly nutty profile. When you add rooibos, you bring in a natural sweetness that rounds everything out without needing much sugar.

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The result:

• Smooth and low in bitterness
• Naturally low in caffeine
• Easy to position as a comforting evening drink

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For a lot of businesses, this fills a gap as it is something that isn’t coffee, isn’t matcha, but still feels indulgent and unique.

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Why These Blends Work in Practice

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It’s not just about flavor. These combinations make sense operationally too.

• Powder format keeps things consistent: No variation from brewing
• Simple ratios: Easy to train staff, easy to scale
• Flexible: Works in lattes, iced drinks, desserts, even soft serve
• Clear menu story: Customers understand it quickly
• No sugar: Easy to customize according to every individual

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Instead of offering five separate tea options, you can build a few signature blends that people remember.

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Where This Is Going

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Tea powders aren’t just expanding, they’re becoming more composable.

Rather than thinking:

“We offer matcha, hojicha, and oolong”

More brands are starting to think:

“What can we build with them?”

That shift from single ingredients to intentional blends is where innovation is happening.

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The Opportunity for B2B Buyers

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If you’re sourcing tea powders, this is the moment to think a bit differently about your range.

Having access to matcha, hojicha, earl grey, jasmine, oolong and even ingredients like rooibos means you’re not just supplying products.

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You’re enabling your customers to:

• Customize their own signature drinks
• Test new concepts quickly
• Stand out without complicating operations

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And in a crowded market, that unique selling point is what matters.

Contact us directly to arrange samples of the different tea powders that we offer.