Asa Matcha
Europe's Premium Japanese Matcha Brand

ASA Matcha is the consumer brand born from the same commitment to quality that drives Pure Matcha Partners: the highest-grade Japanese matcha, properly sourced, made genuinely available across Europe.
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Where we supply B2B, ASA Matcha supplies the consumer directly.

Check out Asa Matcha

The Asa Matcha Range

High quality Japanese powders & accessoires

Ceremonial Matcha from Uji

First-harvest stone-ground ceremonial matcha from Kyoto's most respected growing region. Deep umami, naturally sweet, no bitterness. The benchmark for Japanese ceremonial-grade matcha.

Ceremonial Matcha from Kagoshima

A single-origin ceremonial matcha with a softer, rounder flavour profile. Sourced from Kagoshima's high-altitude tea gardens.

Hojicha

Roasted Japanese green tea, lower in caffeine, with a warm, toasty flavour. One of the fastest-growing tea categories in Europe.

ASA GO

The first no-whisk ceremonial matcha in Europe. Dissolves instantly, no equipment needed. Full ceremonial quality, zero compromise on convenience. A genuine innovation for the European market.

Accessories & Gift Sets

Bamboo whisk, matcha bowl, scoop, and curated gift sets — everything needed to start or elevate a matcha ritual at home. Perfect as a retail add-on or gifting option.

Order ASA Matcha Through
Pure Matcha Partners

ASA Matcha is available exclusively to Pure Matcha Partners clients. If you're already working with us, you can add ASA Matcha products to your order directly through the Pure Matcha Partners client portal.

‍Whether you're a café looking for a retail product to recommend to customers, a concept store expanding your wellness offer, or a retailer looking for a brand-ready premium matcha — ASA Matcha is available to you through your existing PMP relationship.

No separate supplier relationship needed. Same quality, same service, same team.
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Talk to one of our experts

Certified Quality You Can Trust

Our matcha is trusted by global brands thanks to our rigorous quality control and internationally recognized certifications. Whether you require matcha for beverages, supplements, or food production, we meet the highest industry standards for safety, traceability, and consistency.We source directly from certified producers in Japan and China, ensuring full transparency across the supply chain. Our matcha is tested for heavy metals, pesticides, and microbiological safety, and meets or exceeds global compliance standards.

‍Certifications include:
JAS (Japanese Agricultural Standard)
EU Organic
USDA Organic
HACCP & FSSC 22000
Independent Lab Testing
Kosher Certification

🟢 Learn more about our quality process or request lab reports for your compliance needs.

Where Asa Matcha Is Found

ASA Matcha is available to consumers across Europe through:

- Direct to consumer, asa-matcha.com
- De Bijenkorf, the Netherlands' leading premium department store
- Premium concept stores and cafés across Europe
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Why This Partnership Exists
‍Pure Matcha Partners and ASA Matcha share the same supply chain and the same sourcing standards. When B2B clients ask what consumer brand to recommend to their customers, ASA Matcha is the answer we stand behind.It's the same quality, in a format built for the end consumer.
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